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The evaluation of integrated market research information systems for newproduct decisions /

Lapide, Lawrence

The evaluation of integrated market research information systems for newproduct decisions / Lawrence Lapide - Philadelphia : University of Pennsylvania, 1976 - 168 p. : ill. ; 21 cm.

Thesis (Ph.D.)-University of Pennsylvania, 1976

Subjects--Topical Terms:
Marketing research

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The evaluation of integrated market research information systems for newproduct decisions /

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