Evaluating press coverage : a practical guide to measurement and cost effectiveness /
Phillips, David
Evaluating press coverage : a practical guide to measurement and cost effectiveness / David Phillips - London : Kogan Page, 1992 - 249 p. ; 24 cm.
0749405309
Public relations
Evaluating press coverage : a practical guide to measurement and cost effectiveness / David Phillips - London : Kogan Page, 1992 - 249 p. ; 24 cm.
0749405309
Public relations
