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Evaluating press coverage : a practical guide to measurement and cost effectiveness /

Phillips, David

Evaluating press coverage : a practical guide to measurement and cost effectiveness / David Phillips - London : Kogan Page, 1992 - 249 p. ; 24 cm.

ISBN: 0749405309

Subjects--Topical Terms:
Public relations

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Evaluating press coverage : a practical guide to measurement and cost effectiveness /

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