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Essentials of statistics in marketing /

Greensted, C. S.

Essentials of statistics in marketing / by C. S. Greensted, A. K. S. Jardine and J. D. Macfarlane - 2nd. ed - Wiley : New York 1978 - xi, 257 p. : illus. ; 25 cm.

'Published on behalf of the Institute of Marketing.'

Bibliography: p. 243-245.

ISBN: 5434908878

Subjects--Topical Terms:
Marketing--Statistical methods
Statistics

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