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Essentials of media planning : a marketing viewpoint /

Barban, Arnold M.

Essentials of media planning : a marketing viewpoint / Arnold M. Barban ... [et. al.] - 2nd. ed. - Lincolnwood, Ill. : NTC Business Book, 1976 - 160 p. : ill. ; 26 cm.

Subjects--Topical Terms:
Advertising media planning
Marketing

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Essentials of media planning : a marketing viewpoint /

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