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Essentials of media planning a marketing viewpoint

Barban, Arnold M.

Essentials of media planning a marketing viewpoint Arnold M. Barban, Steven M. Cristol, Frank J. Kopec - Chicago Crain books 1976 - viii, 86p. ill. 22cm

ISBN: 0872510190

LCCN: 75-21743

Subjects--Topical Terms:
Advertising media planning
Marketing

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Essentials of media planning a marketing viewpoint

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