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Essentials of marketing /

McCarthy, E. Jerome

Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz - Rev ed. - Homewood, Ill. : Richard D. Irwin, 1982 - 540 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0256026483

LCCN: 81-84883

Subjects--Topical Terms:
Marketing

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