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Essentials of consumer behavior concepts and applications

Block, Carl E.

Essentials of consumer behavior concepts and applications Carl E. Block, Kenneth J. Roering - 2nd ed. - Hinsdale, Ill. Dryden Press 1979 - xviii, 650 p. : ill. ; 25 cm.

Includes bibliographical references and indexes

ISBN: 0030419611

LCCN: 78-56212

Subjects--Topical Terms:
Consumers
Marketing research

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Essentials of consumer behavior concepts and applications

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