Essentials of consumer behavior : concepts and applications /
Block, Carl E.
Essentials of consumer behavior : concepts and applications / Carl E. Block, Kenneth J. Roering - 2nd ed. - Hinsdale, Ill. : Dryden Press, 1979 - xviii, 650 p. : ill. ; 25 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes
0030419611
Consumers
Marketing research
Essentials of consumer behavior : concepts and applications / Carl E. Block, Kenneth J. Roering - 2nd ed. - Hinsdale, Ill. : Dryden Press, 1979 - xviii, 650 p. : ill. ; 25 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes
0030419611
Consumers
Marketing research