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Essentials of advertising strategy /

Schultz, Don E.

Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, 1988 - vi, 98 p. : ill. ; 26 cm.

ISBN: 0844230448

Subjects--Topical Terms:
Advertising

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