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Essentials of advertising /

Kaufman, Louis, b.1922

Essentials of advertising / Louis Kaufman - New York : Harcourt Brace Jovanovich, 1980 - xiv, 575 p. : ill. ; 25 cm.

ISBN: 0155241001

Subjects--Topical Terms:
Advertising--United States
Advertising--United States--Case studies

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