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Environmental marketing : positive strategies for reaching the green consumer /

Coddington, Walter.

Environmental marketing : positive strategies for reaching the green consumer / Walter Coddington. - New York : McGraw-Hill Book, 1993. - xi, 252 p. : ill. ; 23 cm.

ISBN: 0070115990 RM90.52

Subjects--Topical Terms:
Green marketing.
Product management--Environmental aspects.

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Environmental marketing : positive strategies for reaching the green consumer /

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