The environment of marketing behavior : selections from the literature /
Holloway, Robert J.
The environment of marketing behavior : selections from the literature / edited by Robert J. Holloway and Robert S. Hancock - 2nd ed. - Wiley : New York, 1969 - x, 442 p. : ill. ; 26 cm.
Published in 1974 under title: The environment of marketing management
Includes bibliographical references
0471407143
Marketing
Consumer behavior
The environment of marketing behavior : selections from the literature / edited by Robert J. Holloway and Robert S. Hancock - 2nd ed. - Wiley : New York, 1969 - x, 442 p. : ill. ; 26 cm.
Published in 1974 under title: The environment of marketing management
Includes bibliographical references
0471407143
Marketing
Consumer behavior