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Contemporary advertising and integrated marketing communications /

Arens, William F.,

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - Thirteenth edition. - xl, 774 pages : colour illustrations ; 28 cm.

Prev. ed. has title: Contemporary advertising. Includes index.

ISBN: 9780071220606 hadiah

Subjects--Topical Terms:
Advertising.

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