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Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group /

Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group / edited by Michael J. Silverstein and George Stalk, Jr. - xii, 227 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 047138433X hadiah 9780471384335 Hadiah

Subjects--Topical Terms:
Marketing--Management.
Consumer behavior.

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Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group /

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