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Services marketing /

Lovelock, Christopher H.

Services marketing / Christopher H. Lovelock. - Second edition. - xvi, 526 pages : illustrations ; 24 cm. - The Prentice-Hall series in marketing .

Includes bibliographical references (p. 517-518) and index.

ISBN: 0138070660 hadiah

Subjects--Topical Terms:
Professions--Marketing.
Service industries--Marketing.

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