An empirical examination of product sysbolism from an ethnic subcultural perspective /
Nik Rahimah Nik Yacob
An empirical examination of product sysbolism from an ethnic subcultural perspective / by Nik Rahimah Nik Yacob - Boulder, Colo. : University of Colorado, 1989 - 260 p. ; 32 cm.
Thesis (Ph. D.)-University of Colorado, 1989
Consumers' preferences--Malaysia
Consumer behavior--Malaysia
Brand choice--Malaysia
An empirical examination of product sysbolism from an ethnic subcultural perspective / by Nik Rahimah Nik Yacob - Boulder, Colo. : University of Colorado, 1989 - 260 p. ; 32 cm.
Thesis (Ph. D.)-University of Colorado, 1989
Consumers' preferences--Malaysia
Consumer behavior--Malaysia
Brand choice--Malaysia