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Marketing research : an applied orientation /

Malhotra, Naresh K.,

Marketing research : an applied orientation / Naresh K. Malhotra. - xxxv, 857 pages : illustrations (some colour) ; 26 cm.

Includes bibliographical references (pages 826-832) and indexes.

ISBN: 0135553504 9780135553503 Hadiah

LCCN: 92-013858

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

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