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Persuasive communication /

Stiff, James B.

Persuasive communication / James B. Stiff. - ix, 278 pages : illustrations ; 24 cm.

Includes bibliographical references (page 251-273) and index.

ISBN: 0898623081 Hadiah 9780898623086

Subjects--Topical Terms:
Persuasion (Rhetoric).
Persuasion (Psychology).
Attitude (Psychology).

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