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McQuail's mass communication theory /

McQuail, Denis.

McQuail's mass communication theory / Denis McQuail. - 4th ed. - London ; Thousand Oaks : SAGE Publications, 2000. ©2000. - x, 542 p. : ill. ; 26 cm.

Includes bibliographical references (p. [505]-535) and index.

ISBN: 0761965467 0761965475 (pbk.) Hadiah

Subjects--Topical Terms:
Mass media.

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