Information and influence propagation in social networks /

Chen, Wei, 1968-

Information and influence propagation in social networks / Wei Chen [and two others]. - xv, 161 pages : illustrations ; 24 cm. - Synthesis lectures on data management ; #37. . - Synthesis lectures on data management ; #37. .

Includes bibliographical references and index.

1. Introduction -- 2. Stochastic diffusion models -- 3. Influence maximization -- 4. Extensions to diffusion modeling and influence maximization -- 5. Learning propagation models -- 6. Data and software for information/influence: propagation research -- 7. Conclusion and challenges -- Appendix.

1627051155 9781627051156 RM163.94


Online social networks.
Social influence--Mathematical models.

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