The essentials of marketing research /
The essentials of marketing research /
Lawrence S. Silver ... [et al.].
- 3rd ed.
- New York : Routledge, 2013.
- x, 362 p. : ill. ; 27 cm.
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. Wrenn's name appear first on the earlier edition.
Includes bibliographical references and index.
9780415899291 (hbk.) 9780415899284 (pbk.) RM228.11
2012-016995
Marketing research.
Marketing research--Case studies.
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. Wrenn's name appear first on the earlier edition.
Includes bibliographical references and index.
9780415899291 (hbk.) 9780415899284 (pbk.) RM228.11
2012-016995
Marketing research.
Marketing research--Case studies.