Social marketing /
Social marketing /
edited by R. Craig Lefebvre.
- 6 volumes : illustrations (black and white), maps (black and white) ; 25 cm.
- Social marketing : deepening and expanding the impact Volume VI. .
- SAGE library of marketing. .
Formerly CIP.
Includes bibliographical references.
Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
9781446253113 (set of six volumes) RM 4361.70
Social marketing.
Formerly CIP.
Includes bibliographical references.
Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
9781446253113 (set of six volumes) RM 4361.70
Social marketing.