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Marketing strategy : a decision-focused approach /

Walker, Orville C.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 8th ed. - New York, NY : McGraw-Hill Irwin, 2014. - xvi,368 p : ill. ; 25 cm.

Includes index.

ISBN: 9780078028946 RM577.46 0078028949

Subjects--Topical Terms:
Marketing--Management.

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