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Marketing in Asia /

Marketing in Asia / Roger A. Kerin ... [et al.]. - Asia Global ed. - Singapore : McGraw-Hill, 2013. - lvi, 822 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9781259007897 RM141.99 1259007898

Subjects--Topical Terms:
Marketing--Asia.

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