The new emerging market multinationals : four strategies for disrupting markets and building brands /
Chattopadhyay, Amitava.
The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer. - New York, NY : McGraw-Hill, 2012. - xii, 335 p. ; 24 cm.
Includes bibliographical references (p. 303-320) and index.
9780071782890 (alk. paper) RM115.71 0071782893 (alk. paper)
Branding (Marketing)
Strategic planning.
The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer. - New York, NY : McGraw-Hill, 2012. - xii, 335 p. ; 24 cm.
Includes bibliographical references (p. 303-320) and index.
9780071782890 (alk. paper) RM115.71 0071782893 (alk. paper)
Branding (Marketing)
Strategic planning.