Predictive analytics : the power to predict who will click, buy, lie, or die /

Siegel, Eric.

Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. - Hoboken, N.J. : Wiley, 2013. - xvii,302 p. : ill. ; 23 cm.

Includes index.

Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.

9781118356852 (cloth) RM73.97


Social sciences--Forecasting.
Economic forecasting.
Prediction (Psychology).
Social prediction.
Human behavior.

Contact Us

Perpustakaan Tun Seri Lanang, Universiti Kebangsaan Malaysia
43600 Bangi, Selangor Darul Ehsan,Malaysia
+603-89213446 – Consultation Services
019-2045652 – Telegram/Whatsapp
Email: helpdeskptsl@ukm.edu.my

Copyright ©The National University of Malaysia Library