Advertising creative : strategy, copy + design /
Altstiel, Tom
Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow - 2nd ed. - Los Angeles : SAGE, 2010 - xx, 347 p. : ill. (chiefly col.) ; 28 cm.
Rev. ed. of: Advertising strategy. 2006
Includes bibliographical references and index
9781412974912 (pbk.) RM128.45 1412974917
Advertising
Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow - 2nd ed. - Los Angeles : SAGE, 2010 - xx, 347 p. : ill. (chiefly col.) ; 28 cm.
Rev. ed. of: Advertising strategy. 2006
Includes bibliographical references and index
9781412974912 (pbk.) RM128.45 1412974917
Advertising
