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Marketing management : a customer-oriented approach /

Clow, Kenneth E.

Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack. - Thousand Oaks, Calif. : SAGE, 2010. - xxviii, 537 p. : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9781412963121 (cloth) RM192.75 1412963125 (cloth)

Subjects--Topical Terms:
Marketing--Management.

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