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MKTG3 : student edition /

Lamb, Charles W.

MKTG3 : student edition / MKTG Charles W. Lamb, Joseph F. Hair, Carl McDaniel - 2009-2010 ed. - Mason, OH : South-Western Cengage Learning, 2010 - 326, [40] p. : col. ill. ; 28 cm.

Includes bibliographical references in endnotes (p. 309-318) and index

ISBN: 9780324789287 (student edition) RM150.40 9781439040539 (instructor edition)

Subjects--Topical Terms:
Marketing

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