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Contemporary marketing /

Kurtz, David L.

Contemporary marketing / David L. Kurtz. - 14th ed. - Mason, OH : South-Western Cengage Learning, 2010. - xxxii, 670, [114] p. : ill. ; 29 cm.

At head of title: Boone&Kurtz.

Includes bibliographical references and indexes.

ISBN: 9780324582031 (student edition) RM632.10 032458203X (student edition)

Subjects--Topical Terms:
Marketing.

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