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Strategic reputation management : towards company of good /

Aula, Pekka.

Strategic reputation management : towards company of good / Pekka Aula and Saku Mantere. - London : Routledge, 2008. - xiii, 237 p. : ill. ; 24 cm. - LEA's communication series. .

Includes bibliographical references : (p. [217]-228) and index.

ISBN: 9780805864250 RM349.70 9780805864267 Hadiah

Subjects--Topical Terms:
Corporate image--Management.
Corporations--Public relations.
Communication in management.
Strategic planning.

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