Marketing management /
Marketing management /
Philip Kotler ... [et al.]
- European ed.
- New York : Prentice Hall Financial Times, 2009
- xxxviii, 888 p. : ill. ; 28 cm.
Inspired by the American ed. of same title
Includes bibliographical references and index
9780273718567 (cased : alk. paper) RM251.75
Marketing--Management--Europe
Marketing--Management
Inspired by the American ed. of same title
Includes bibliographical references and index
9780273718567 (cased : alk. paper) RM251.75
Marketing--Management--Europe
Marketing--Management