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Media management : a casebook approach /

Media management : a casebook approach / George Sylvie ... [et al.]. - 4th ed. - New York : Lawrence Erlbaum Associates, 2008 - xi, 414 p. : ill. ; 23 cm. - LEA's communication series .

Includes bibliographical references (p. [383]-404) and indexes.

ISBN: 9780805861976 (pbk.) RM167.81 0805861971 (pbk.)

Subjects--Topical Terms:
Mass media--Management--Case studies

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Media management : a casebook approach /

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