Critical marketing studies /
Critical marketing studies /
edited by Mark Tadajewski and Pauline Maclaran
- London : SAGE, 2009
- 3 v. : ill. ; 25 cm.
- SAGE library in marketing .
Includes bibliographical references
The development of critical perspectives in marketing -- Theoretical and empirical perspectives in critical marketing studies -- Marketing, ethics and society: criticial reflections v. 1. v. 2. v. 3.
9781847875709 (set V 1-3 : hbk.) RM1,875.78 ( 1n = RM625.27 184787570X (set :hbk.)
Marketing
Consumer behavior
Marketing research
Includes bibliographical references
The development of critical perspectives in marketing -- Theoretical and empirical perspectives in critical marketing studies -- Marketing, ethics and society: criticial reflections v. 1. v. 2. v. 3.
9781847875709 (set V 1-3 : hbk.) RM1,875.78 ( 1n = RM625.27 184787570X (set :hbk.)
Marketing
Consumer behavior
Marketing research