Business-to-business marketing /
Brennan, Ross, 1957-
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - Los Angeles : SAGE Publications, 2007. - xix, 359 p. : ill. ; 25 cm. - Advanced marketing series. .
Includes bibliographical references and index.
141291969X (hbk.) 9781412919692 (hbk.) RM371.63 1412919703 (pbk.) 9781412919708 (pbk.)
Industrial marketing.
Industrial marketing--Case studies.
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - Los Angeles : SAGE Publications, 2007. - xix, 359 p. : ill. ; 25 cm. - Advanced marketing series. .
Includes bibliographical references and index.
141291969X (hbk.) 9781412919692 (hbk.) RM371.63 1412919703 (pbk.) 9781412919708 (pbk.)
Industrial marketing.
Industrial marketing--Case studies.