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The Sage handbook of advertising /

The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler - Los Angeles : SAGE Publications, 2007 - xvi, 491 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9781412918862 (hbk.) RM397.22 9781412918879 (pbk.)

Subjects--Topical Terms:
Advertising
Advertising--Handbooks, manuals, etc.

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The Sage handbook of advertising /

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