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Handbook of pricing research in marketing /

Handbook of pricing research in marketing / edited by Vithala R. Rao - Northampton, MA : Edward Elgar, c2009 - xxi, 593 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9781847202406 (hbk.) RM279.30 1847202403 (hbk.)

Subjects--Topical Terms:
Pricing

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