International marketing : modern and classic papers /
International marketing : modern and classic papers /
edited by Stanley J. Paliwoda and John K. Ryans, Jr.
- Cheltenham, UK. : Edward Elgar, 2008.
- 3 v. : ill. ; 25 cm.
- The international library of critical writings on business and management ; 6. An Elgar reference collection. .
Includes bibliographical references and index.
9781843766490 (hbk. : set) RM2,450.25 1843766493 (hbk. : set)
Export marketing.
Includes bibliographical references and index.
9781843766490 (hbk. : set) RM2,450.25 1843766493 (hbk. : set)
Export marketing.