Normal view MARC view ISBD view

Handbook on brand and experience management /

Handbook on brand and experience management / edited by Bernd Schmitt and David L. Rogers - Chelltenham, UK : Edward Elgar, 2008 - x, 315 p. : ill. ; 25 cm. - Elgar original reference .

Includes bibliographical references and index

ISBN: 9781847200075 (hbk.) : RM559.06

Subjects--Topical Terms:
Brand name products--Management
Branding (Marketing)

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Handbook on brand and experience management /

Contact Us

Copyright ©The National University of Malaysia Library