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Handbook of qualitative research methods in marketing /

Handbook of qualitative research methods in marketing / edited by Russell W. Belk - Cheltenham, UK : Edward Elgar, 2006 - xi, 595 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9781845421007 (hbk.) : RM698.82 1845421000 (hbk.)

Subjects--Topical Terms:
Marketing research--Methodology
Consumers--Research--Methodology
Qualitative research--Methodology

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