Legends in marketing /
Sheth, Jagdish N.
Legends in marketing / Jagdish N. Sheth ; set editor, Balaji C. Krishnan. - New Delhi ; SAGE Publications, 2010. - 8 v. : ill. ; 25 cm.
Includes bibliographical references and index.
Consumer behavior : conceptual foundations -- Consumer behavior : empirical research -- Visioning the future -- International marketing -- Managerial marketing : the early years -- Managerial marketing : current thought -- Organizational buyer behavior -- Relationship marketing. v. 1. v. 2. v. 3. v. 4. v. 5. v. 6. v. 7. v. 8.
9788132103004 (hbk.) RM2970.00
Sheth, Jagdish N.
Marketing.
Consumer behavior.
Marketing--Management.
Legends in marketing / Jagdish N. Sheth ; set editor, Balaji C. Krishnan. - New Delhi ; SAGE Publications, 2010. - 8 v. : ill. ; 25 cm.
Includes bibliographical references and index.
Consumer behavior : conceptual foundations -- Consumer behavior : empirical research -- Visioning the future -- International marketing -- Managerial marketing : the early years -- Managerial marketing : current thought -- Organizational buyer behavior -- Relationship marketing. v. 1. v. 2. v. 3. v. 4. v. 5. v. 6. v. 7. v. 8.
9788132103004 (hbk.) RM2970.00
Sheth, Jagdish N.
Marketing.
Consumer behavior.
Marketing--Management.