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Trust of potential buyers in new entrepreneurial ventures an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities /

Wiedenfels, Gunnar.

Trust of potential buyers in new entrepreneurial ventures an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities / [electronic resource] : by Gunnar Wiedenfels. - Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009. - xxviii, 324 p. : ill., digital ; 21 cm.

ISBN: 9783834994950 (electronic bk.)

Subjects--Topical Terms:
New business enterprises.
Capitalists and financiers.
Economics/Management Science.
Marketing.

LC Class. No.: HD62.5 / .W54 2009

Dewey Class. No.: 658.11

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Trust of potential buyers in new entrepreneurial ventures an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities /

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