Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /
Wengler, Stefan.
Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value / [electronic resource] : by Stefan Wengler. - Wiesbaden : Deutscher UniversitSts-Verlag 2006. - xiv, 294 p. ill., digital ;
9783835093553 (electronic bk.) 9783835005174 (paper)
Selling--Key accounts.
Marketing--Key accounts.
Consumers--Management.
Transaction costs--Management.
HF5438.8.K48 / .W46 2006
658.85
Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value / [electronic resource] : by Stefan Wengler. - Wiesbaden : Deutscher UniversitSts-Verlag 2006. - xiv, 294 p. ill., digital ;
9783835093553 (electronic bk.) 9783835005174 (paper)
Selling--Key accounts.
Marketing--Key accounts.
Consumers--Management.
Transaction costs--Management.
HF5438.8.K48 / .W46 2006
658.85