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Winning elections with political marketing /

Winning elections with political marketing / Philip John Davies, Bruce I. Newman, editors. - New York : Haworth Press, 2006. - xiii, 239 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0789033690 (hbk.) RM182.82 0789033704 (pbk.) 9780789033697 (hbk.) 9780789033703 (pbk.)

Subjects--Topical Terms:
Political campaigns--United States.
Political campaigns--United Kingdom.
Campaign management--United States.
Campaign management--United Kingdom.
Advertising, Political--United States.
Advertising, Political--United Kingdom.

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