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Electronic media programming : strategies and decision making /

Carroll, Raymond Lee, 1944-

Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis - New York : McGraw-Hill, 1993 - 532 p. : ill. ; 25 cm. - McGraw-Hill series in mass communication .

references: p. 506-511

ISBN: 0070102988 RM127.33

LCCN: 92-46063

Subjects--Topical Terms:
Broadcasting--Planning--United States
Radio programs--Planning--United States
Television programs--Planning--United States

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