International business : the new realities /

Cavusgil, S. Tamer,

International business : the new realities / S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair, Georgia State University, Gary Knight, Helen Simpson Jackson Chair in International Management, Willamette University, John R. Riesenberger, President, Consilium Partners, Thunderbird School of Global Management. - Fifth edition; Global edition. - 569 pages : illustrations, maps ; 28 cm.

Includes bibliographic references and index.

9781292303246 RM386.24 (PTSL)


International business enterprises--Management.
International trade.

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