Promoting halal hotels in Malaysia /

Izwan Harith Md. Ithnan,

Promoting halal hotels in Malaysia / Izwan Harith Md. Ithnan, Ahmad Azmi M. Ariffin, Norzalita A. Aziz. - Cetakan pertama - 104 pages : illustrations ; 20 cm.

Includes bibliographical references ([95]-102) and index.

Chapter 1: Overview of halal hotels in Malaysian islamic tourism -- Chapter 2: The significance of halal hotels in Malaysia -- Chapter 3: The impacts of religiosity and ethnicity on behavioral intention towards halal hotels -- Chapter 4: The impacts of attitude and subjective norms on behavioral intention towards halal hotels -- Chapter 5: The way forward for promoting halal hotels in the Malaysian context.

9786294861473 Hadiah


Hotels--Malaysia.
Hospitality industry--Malaysia.
Hospitality--Religious aspects--Islam.

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