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Value chain marketing : strategy for consumer value creation /

Value chain marketing : strategy for consumer value creation / Editors: Norfaridatul Akmaliah Othman, Doni Purnama Alamsyah, Siti Hajar Mohamad. - xx, 233 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9789672454854 RM46.00 (PTSL)

Subjects--Topical Terms:
Consumers--Attitudes.
Consumer behavior.
Consumption (Economics).

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Value chain marketing : strategy for consumer value creation /

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