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The human side of innovation : the power of people in love with people /

Porcini, Mauro,

The human side of innovation : the power of people in love with people / Mauro Porcini, Chief Design Officer of PepsiCo ; forewords by Ramon Laguarta and Indra Nooyi. - 248 pages : color illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 9781523002887 RM149.82(PTSL)

Subjects--Topical Terms:
New products.
Design, Industrial.
Design--Human factors.
Human engineering.

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The human side of innovation : the power of people in love with people /

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