Digital marketing strategy : an integrated approach to online marketing /

Kingsnorth, Simon,

Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. - Third edition. - xvi, 399 pages : illustrations ; 24 cm.

Revised edition of the author's Digital marketing strategy, [2019].

Includes bibliographical references and index.



9781398605978 RM166.74 (PTSL)


Electronic commerce--Management.
Internet marketing.
Strategic planning.

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